Principal Product Designer
Gen Digital · New York City, New York
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we'd love you to be part of Gen.
How We Work
Our hybrid work style (3 days in the New York City office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
About the Role
We're reimagining how people connect with and protect what matters most. As part of a global company known for brands like Norton, LifeLock, MoneyLion, and Avast, we're building new products and experiences that address real-world challenges with clarity, purpose, and empathy.
We're also on a mission to become an AI-first company—infusing intelligent systems, automation, and personalization into everything we do. From how we design user experiences to how we protect identities and enable secure financial wellness, AI is central to our strategy, and design plays a key role in making it accessible, trustworthy, and human.
This is an opportunity to join an established yet entrepreneurial environment, where your craft is valued, your impact is felt, and your ideas help shape the future of digital security and secure financial wellness.
We're looking for a Principal Product Designer with exceptional interaction and visual design craft and a strong track record of solving hard user and business problems in consumer products.
This role will primarily focus on LifeLock, our identity theft protection platform that helps consumers monitor, protect, and recover their identities in an increasingly complex digital world. You'll design experiences that help people detect fraud earlier, protect their personal information, and stay in control of their digital identity. As cyber threats continue to evolve, you'll help shape the future of identity protection for millions of consumers.
Key Responsibilities
As a Principal Product Designer, you'll play a critical role in defining and delivering user-first solutions across mobile, desktop and web platforms. You'll collaborate closely with product, research, and engineering partners to translate strategy into thoughtful, high-quality experiences.
- Shape strategy through design: Translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals.
- Raise the bar for craft: Own end-to-end experience quality—from flows and information architecture to interaction details and visual polish—so that every touchpoint feels cohesive, confident, and human.
- Design intelligent experiences: Bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent, and trustworthy.
- Think systematically: Design scalable design patterns and frameworks to make more room for the hardest problems.
- Turn insights into impact: Translate complex problems and abstract ideas into simple, usable, and delightful solutions grounded in user needs and data.
- Prototype and test with AI: Explore new possibilities through discovery, rapid prototyping, and user testing—especially around how AI can simplify tasks or personalize experiences.
- Collaborate and influence: Partner across disciplines to align design outcomes with user needs, business goals, and AI capabilities.
- Champion design quality: Ensure every touchpoint is cohesive, accessible, human-centered and beautiful. Give and solicit feedback to ensure we maintain a high bar for craft.
About You
- 8+ years of product design experience, with majority shipping mobile-first B2C products at scale.
- Experience in cybersecurity or financial services is helpful, but curiosity, adaptability and a maker's mindset matter more.
- Able to take large, ambiguous problem spaces and break them into clear, actionable steps.
- Exceptional interaction and visual design craft—best-in-class layout, navigation, IA, UI, motion, and micro-interactions.
- Strategic, systems thinker who knows how design drives user value and business growth across journeys and platforms.
- Experienced in creating design systems, standards, and principles that raise quality across a product organization.
- Mastery of end-to-end product design: discovery, flows and IA, high-fidelity UI, prototyping, and implementation partnership.
- Strong intuition for usability, complemented by deep user empathy and a belief in data-informed decision-making.
- Influential, collaborative partner who leverages design to shape product and engineering decisions.
- Curious, adaptable, and comfortable working across time zones and cultures; startup or solo-designer experience is a plus.
- Experience with AI-driven features (personalization, recommendations, automation) is a strong plus.
- You're obsessed with beautiful experiences and thoughtful details.
Skills
- Expert in interaction design for mobile and responsive web, including complex flows, navigation, and micro-interactions.
- Strong visual design craft with a refined sense of typography, color, and composition tailored to consumer brands.
- Advanced design systems skills: creating, documenting, and evolving component libraries and patterns used across multiple products.
- Proficient with modern design and prototyping tools to express motion, states, and end-to-end experiences.
- Comfortable working with data and experimentation (qualitative insights, analytics, A/B tests) to inform and iterate on designs.
- Experience designing AI-powered workflows (e.g., assistants, recommendations, automation) with a focus on transparency and control.
- Strong storytelling and communication skills—able to frame problems, present trade-offs, and align partners around design decisions.
Personal Attributes
- User-obsessed and highly empathetic, with a strong bias toward human, accessible, and trustworthy experiences.
- Strategic yet hands-on: equally energized by shaping strategy and sweating the craft details.
- Systems thinker who sees connections across journeys, surfaces, and teams—and designs for long-term scalability.
- Collaborative and low-ego, skilled at building trusted relationships and influencing without authority.
- Curious and experimental, eager to explore new patterns—especially around AI—and learn through discovery and iteration.
- Clear, candid communicator who gives and receives feedback well and raises the bar for design quality.
- Resilient and adaptable, comfortable navigating ambiguity, shifting priorities, and distributed teams and time zones.
Location: NYC Office (Onsite 3 days per week)
Compensation
The annual base salary for this position is expected to be between $150,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
Benefits
- 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
- Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
- Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
- Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.
- Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.
What's Next
- Your CV and portfolio (please make sure a link to your portfolio is included on your CV or within your application) will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact you've delivered, and how your experience aligns with the role.
- If shortlisted, the recruiter will be in touch to set up a conversation to learn more about your background, what's motivating you, why you're interested in Gen and our products, and to go through the interview process.
Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Heads up, if the round bullets paste in as weird symbols in Ashby, that's the known issue — happy to redo with plain hyphens if that happens.