Performance Marketing Lead
Zilch · United Kingdom
Who we are:
We're one of Europe's fastest-growing fintech companies – on a mission to create the world's most empowering way to pay.
We launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers.
Our mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us?
The Role
The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.
Day to Day Responsibilities
- Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing
- Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation
- Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements
- Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads
- Hands on campaign planning, execution, optimisation & reporting
- Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team
- Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch
We're Looking for
- Proven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets
- Significant Paid Social & Paid App advertising experience, especially with creative optimisation
- Experience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates
- Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities
- Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend
- Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders
- Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer
- Productivity tools: Microsoft Office suite
- Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)
Benefits.
Compensation & Savings:
- Pension scheme.
- Death in Service scheme.
- Income Protection.
- Permanent employees enjoy access to our Share Options Scheme.
- 5% back on in-app purchases.
- £200 for WFH Setup.
Health & Wellbeing:
- Private Medical Insurance including;
- GP consultations (video, telephone or face-to-face).
- Prescribed medication.
- In-patient, day-patient and out-patient care.
- Mental health support.
- Optical, dental & audiological cover.
- Physiotherapy.
- Advanced cancer cover.
- Menopause support.
- Employee Assistance Programme including:
- Unlimited mental health sessions.
- 24/7 remote GP & physiotherapy.
- 24/7 helpline for emotional & practical support.
- Savings & discounts on everyday shopping.
- 1:1 personalised well-being consultations.
- Gym membership discounts.
Family Friendly Policies:
- Enhanced maternity pay.
- Enhanced paternity pay.
- Enhanced adoption pay.
- Enhanced shared parental leave.
Learning & Development:
- Professional Qualifications.
- Professional Memberships.
- Learning Suite for e-courses.
- Internal Training Programmes.
- FCA & Regulatory training.
Workplace Perks:
- Hybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday
- Casual dress code.
- Workplace socials.
- Healthy snacks.